Shouldering Sensible Innovation

Research, design and technology lab dedicated to empowering founders and organizations through thoughtful, impact driven solutions.

1mn+

lives impacted

30+

years of collective experience

100+

hours of workshops designed and facilitated

About Us

Designers. Technologists. Researchers.

Research

Beyond surface-level insight to explore ecosystems, behaviors, and trends with depth and nuance..

Design

Design with, not for – translating insights into experiences that resonate and endure..

Technology

Building nimble, purposeful tech that adapts to people – not the other way around.

how we work

From Micro to Macro – Step by Step

01

Observing the Ecosystem

Immersing ourselves in the context – understanding people in their environments, their routines, barriers, and aspirations. We use ethnographic methods, behavioral mapping, and systems scanning, capturing both the human experience and the invisible forces that shape it.

Grounded, ecosystemic views of the problem!

02

Reframing Problems

Distill insights into clear problem statements using collaborative tools like service blueprints, stakeholder maps, and hypothesis-driven reframing. This phase blends design thinking with lean methodology – prioritizing learning loops and validating assumptions early, before investing in solutions.

Defining with clarity, not assumptions!

03

Prototyping for impact

Rapidly prototype concepts – whether it’s a policy draft, product interface, or a service model. Drawing on agile principles, we test solutions in real-world conditions and iterate with feedback from the communities or systems they’re meant to serve.

The goal is not just to build faster, but smarter – with inclusivity and feasibility at the core.

04

scalINg with care

Once solutions are validated, we expand thoughtfully, adapting them for broader systems while preserving what made them work at the ground level. Through implementation roadmaps, training, and continuous monitoring, we help partners scale innovations that are sustainable, adaptable, and deeply human.

Zooming in and out, staying rooted!

who we work with

Big, Small, Wide, Narrow – we got you!

KBN Design Is For You If…..

You’re an entrepreneur, a team, a community or a municipality

You crave honest feedbacks and outside perspective

You want to help the planet while growing yourself

You value real conversations over shallow networking

KBN Design Is Not For You If…..

You’re just looking to promote your business

You can’t commit to open conversation

You’re not open to giving or receiving feedback

You prefer passive growth to collaboration

testimonials

What Our Clients Are Saying

A simple website design work evolved into a deeper engagement with the KBN team. From brand design to conducting business strategy workshops with us and our colleagues, which helped us rethink and realign the foundation of our business. They brought fresh ideas that evolved our product idea into a feeling everyone can share! Their team fit in so well with ours that it gave us confidence in their ability to bring our brand to life in various dimensions, from online social media campaign and website to print media. They have become true partners who care deeply about the work they do.

– MM. / Founder
FMCG Brand

Working with KBN Design was such a great experience. We brought them on to create the brand identity for a new food CPG brand and they nailed it. We got aligned on the brief on the first call itself, which made the whole process smooth and minimized all the back and forth. Even on a tight timeline, they went above and beyond, delivering across every part of the scope, from strategy to visuals. We’re so happy with how everything turned out and will definitely be going back to KBN for all our design and website needs. Excited to kick off a long-term partnership with their trusted team.

– AA. / designer
CPG Brand

Sourav’s systems perspective brought forward information we had skipped for a while. He helped us redesign our business model by ensuring we talked out loud, opened our hearts and mind to challenging perspectives, and listened to needs of our employees and customers, alike!

– tb. / CEO
aerospace & defense, building & construction, and medical Manufacturer

Dedicated, and consistently delivering thoughtful designs, leading with clarity, and ensuring seamless collaboration with the team. Sam’s ability to balance functional, aesthetic, and long-term project goals, coupled with his problem-solving skills, made him an invaluable asset to our cocreation sessions.

– PD. / Civic Design Manager
non-profit Org.

Ishaanee is one of the best people you would ever come across. She is a brilliant innovator and an excellent executor. Her sense of responsibility and viewpoints are ever so enchanting which makes her an amazing asset who would keep the team intact and make it grow.

I’m glad to have worked with her.

– SG. / Storyteller